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Digital Transformation
Business
Avon Collis

How is Digital Transformation done?

Following are some of the building blocks any digital transformation leader should focus on. The majority of the things about to be listed are based on a 2018 MIT Sloan Centre for Information System Research,

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Business
Avon Collis

Email Deliverability

If emails are not arriving in your inbox from your bulk email platform you need to consider making a few changes. Email has become a widely used marketing tool. Unfortunately everyone else knows that too.

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Marketing Strategy "Strategising for Success"
Business
Avon Collis

Marketing Strategy and Advisory “Strategising for Success”

Source: https://commons.wikimedia.org/wiki/File:Strategy-and-tactics-pro-.png Even as the world of marketing undergoes seemingly endless updates and brand new best practices continue to emerge. A robust strategy remains the constant behind the vast majority of successful brands and products. In

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Focused multiracial corporate business team people brainstorm on paperwork
Business

Surprise and Delight Your Customers

What does superior customer service really mean to you as an organisation? It can mean going the extra mile for your customers, even if there’s no additional reward in it. It can also mean continually providing the

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